Red Bull Can Dimensions and Guidelines

Red Bull Can Dimensions

You may have noticed how soft drinks, energy drinks, and alcoholic beverages come in different can sizes. Drinks like Red Bull come in tall, slim cans that contain the same amount of fluid as standard can sizes.

The dimensions of an 8.4-fluid-ounce (248-milliliter) can of Red Bull measures 4.75 inches (121 millimeters) in height and 2.12 inches (53 millimeters) in diameter at its widest point.

But that’s not the only can size available. In the following sections, I’ll go into detail about the dimensions of other Red Bull cans and why companies like Red Bull use tall and slim cans.

Red Bull Can Sizes and Dimensions

Red bull can dimensions

Red Bull comes in three different can sizes: 8.4, 12, and 16 fluid ounces—248, 355, and 473 milliliters, respectively. There’s also a 2.03-fluid-ounce can version known as Red Bull Shot. Here’s a quick breakdown of the Red Bull can sizes and dimensions (W × H):

  • 8.4-fluid-ounce can = 2.12 × 4.75 inches (53 × 121 millimeters)
  • 12-fluid-ounce can = 2.25 × 6.125 inches (57 × 156 millimeters)
  • 16-fluid-ounce can = 2.38 × 7.12 inches (60 × 181 millimeters)

The following table, taken from the US Department of Agriculture, will show the nutritional value of a single serving of Red Bull based on portion size.

Name2.03 fl-oz8.4 fl-oz12 fl-oz16 fl-oz
WaterN/A230 milliliters329 milliliters439 milliliters
Sugar10 grams26.3 grams37.6 grams50.2 grams
Caffeine80 milligrams74.8 milligrams107 milligrams143 milligrams

Why Red Bull Uses Tall and Slim Cans

As you can see from the section above, Red Bull doesn’t use the typical beverage can. For instance, many soft drinks are sold in 12-fluid-ounce cans that measure 4.83 × 2.6 inches (123 × 66 millimeters). Red Bull sticks to the tall and slim packaging. So, why do some companies, like Red Bull and White Claw, stick to tall, slim cans rather than the standard wide version?

Companies use tall and slim cans because they take up less shelf space, despite containing the same amount as a comparable standard beverage can. As such, retailers can stock more cans per shelf, thereby encouraging them to place higher-quantity orders.

There are secondary reasons, too, including saving energy (a larger surface area cools down more quickly) and appearance (an ad campaign helmed by Pepsi argued that slimmer cans are “sexier”).

Red Bull Variants

According to the official Red Bull website, there are currently three Red Bull variants: Red Bull Energy Drink (standard), Red Bull Zero, and Red Bull Sugarfree. All three variants contain the same amount of caffeine per fluid ounce.

In addition, there are special Red Bull Editions, including Red Bull Winter, Red Bull Red, Red Bull Yellow, Red Bull Blue, Red Bull Green, and Red Bull Coconut. The primary difference between these special-edition beverages is the flavoring. For instance, Red Bull Blue is spiked with blueberry extract, and Red Bull Yellow contains a blend of tropical extracts.

FAQ About Red Bull

1. What function does Red Bull serve?

Red Bull is not a thirst quencher. It is a caffeine-laced drink that is supposed to provide the consumer with a boost of energy. Red Bull has become a popular drink among e-sports athletes, especially after sponsoring its own team.

2. Are Red Bull and Kratin Daeng the same?

Red Bull and Kratin Daeng are not the same product, nor are they manufactured by the same company. Kratin Daeng is the most popular in Thailand, where it originated from. Translated to English, Kratin Daeng literally means “red bull.” As for the most popular energy drink in the entire world, that title belongs to Red Bull GmbH.

However, it can be argued that Kratin Daeng inspired the creation of Red Bull.

3. What made Red Bull so popular?

Red Bull grew in popularity due to its close ties with the sporting world. The energy drink brand focused on creating a “cool” image that appealed to younger audiences who partook in extreme sports, such as cliff diving.

4. What is Red Bull Stratos?

Back in 2012, Red Bull became the very first energy drink brand to put a human being in space. In 2012, the company sent Austrian skydiver Felix Baumgartner close to 40 kilometers over New Mexico before he jumped out and fell back onto Earth. That was the first and last time Red Bull had attempted such a stunt so far.

5. Can you recycle Red Bull cans?

Red Bull cans are 100% recyclable. According to the company’s website, Red Bull has emphasized sustainable practices, which include reusing aluminum cans and encouraging consumers to recycle empty Red Bull cans. Red Bull has also developed a new type of cooler that, according to the company, reduces 50% of energy when cooling down Red Bull cans.

6. How many cans does Red Bull sell every year?

According to Statista, Red Bull’s sales figures have risen steadily from 2015 to 2020. In 2019, it sold a record-shattering 7.5 billion cans worldwide—close to one can per person on the planet. In 2021, the company would, yet again, shatter its own sales record by selling 9.8 billion cans!

7. Does Red Bull contain cocaine?

Back in 2009, a huge story broke out in Germany that food regulators discovered trace amounts of cocaine in the Red Bull Cola variant. According to MedicineNet, coca extract is a common flavoring used in cola drinks. Coca extract has had cocaine removed from it, making it legal to use in consumer beverages.

8. Can you lose your life from drinking too much Red Bull?

Another controversial story broke out in 2019 when a 26-year-old Texan reportedly died from drinking ten cans of Red Bull daily. However, even consuming too much water in a short amount of time can be fatal. So, if you’re a fan of Red Bull, drink responsibly.


In this guide, I explained the dimensions of a Red Bull can. An 8.4-fluid-ounce can measures 4.75 inches (121 millimeters) in height and 2.12 inches (53 millimeters) in diameter at its widest point, but the dimensions will vary based on how many fluid ounces it contains.

If you found this article helpful, make sure you share it with your friends on your socials. Also, if you have any freaky stories about your experience with Red Bull, please share them in the comments section.


Baron Cooke has been writing and editing for 7 years. He grew up with an aptitude for geometry, statistics, and dimensions. He has a BA in construction management and also has studied civil infrastructure, engineering, and measurements. He is the head writer of

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