Stickers are a great and inexpensive way to get your message out there. Whether you’re running for office, trying to promote your business, or simply want people to know your personal beliefs, slapping a sticker on your shirt or car is a great way of doing so. That said, what sticker size should you get?
The typical sticker will usually measure 3.5 × 2 inches. For easy printing and reading the details, 3 to 4 inches is a good size. However, you can print stickers to be as large or as small as you want.
So, what sticker size should you print? Is bigger always better? What sticker shape will draw the most attention? I’ll answer these questions and a lot more in the following sections.
Standard Sticker Size
If you ask 1,000 printers what their standard sticker size is, you’ll most likely get 1,000 different dimensions. The thing is that stickers don’t come in a universally standard size. The size that a printer uses will depend entirely on the client’s preferences.
Bearing this in mind, many sticker printers will usually start with 3.5 × 2-inch stickers. And a small sticker of around 3 to 4 inches is preferred as it is easy to print and read. From there, you can decide whether or not your stickers should be larger or smaller, depending on your exact set of needs.
With all this said, there are some retailers who have helpful sizing guides. I’ll list common sticker dimensions below and what they are typically suited for.
Small circles—1 × 1 or 2 × 2 inches (logos, phone cases, laptops, greeting cards)
Big circles—3 × 3 inches (artwork, photo, laptops, flasks)
Oval—2 × 1.5 inches (product packaging, disposal beverage cups)
Rectangular—3.5 × 2 inches (name tags, business cards, logos)
Square—3 × 3 to 5 × 5 inches (artwork, photos, laptops, flasks)
Custom labels—3 × 2 to 4 × 3 inches (products, jars, bottles, description labels)
Bumper stickers—11.5 × 3 to 12 × 4 inches (car bumpers)
What Sticker Size Should I Get?
Again, it depends entirely on whether you want an oversized sticker that will grab the attention of large groups of people or not. For the most part, promotional stickers are quite small, and they’re mainly used to promote a product or brand to individual consumers.
So, if you want to print stickers for your business, you should think about going with smaller stickers that are large enough for your business’ logo.
That said, it doesn’t mean you cannot print comically large stickers, especially if you have the space to slap the sticker onto. If you’ve ever seen a bumper sticker before, you’ve probably noticed that they’re almost the exact dimensions of a license plate.
The standard bumper sticker is 11.5 × 3 inches, which is large enough to grab the attention of fellow motorists but small enough not to become a huge distraction.
Is a Bigger Sticker Better?
It depends on what you’re using the sticker for and where you’re going to put it. For instance, stickers for product packaging or shirts should probably be small—about the standard 3.5 × 2-inch dimensions mentioned earlier.
On the other hand, if you want a sticker to slap onto the front window of your business office, then bigger is most definitely always better.
In that case, consider how much window space you can dedicate to a sticker before reaching out to a local printer. That way, your sticker will easy to attach to your window without having to adhere to the window sills.
Popular Sticker Types
Stickers can be used for a million different purposes, including marketing a product or brand. So, if you want to get your company’s name out there in a fairly inexpensive yet highly effective way, you should consider the following sticker types.
Logo stickers are personalized stickers in terms of shape and size. They are made to the exact proportions of a company’s logo. You can hand these stickers out to customers after they’ve made a purchase or if they’ve visited your store. Logo stickers will typically have a glossy finish, which makes them somewhat waterproof and resistant to tearing.
Clear stickers are 100% water and oil-proof. They do not have a sticky adhesive on the backs; rather, they adhere to glass and mirrors to let passersby know what your business is all about. Some of the top-quality clear stickers are UV-resistant, so they won’t fade in color for the first 3-6 months.
Die-cut stickers are stickers that are printed using a die. Printers will make dies to the exact specifications of a company’s logo. While they can be pretty pricey, the personalized touch is a great way to make your sticker stand out from the crowd.
Have you ever wanted to paste a bunch of photos onto the surface of your worktable? Now, you can if you print photo stickers. Photo stickers are made of vinyl and can adhere to ceramic, porcelain, glass, wood, paper, and plastic composites. They’re easy to stick, yet do not leave a sticky filament when peeled off.
Bumpers stickers are stickers that you can place on the bumper of your car. They’re also the perfect size for folders, binders, and other office necessities. However, you will have to pay attention to the type of adhesive used on the bumper sticker. Modern bumper stickers stick onto car panels with ease and can be peeled off without leaving a sticky residue.
What Sticker Shape Is Best?
While square and rectangular stickers are most common, you can choose whatever size your local printer has available. Circular and oval stickers are also popular, and they’re easy to remove from the backs without the risk of tearing any portion of the sticker.
There are also star stickers and oval stickers with dozens of spikes around them. These stickers are sure to grab someone’s attention if you stick them onto a strategically placed window. However, just take note that the more corners and sides there are to the sticker, the easier it can be to tear them when unpeeling the backs.
To sum up, you can be as creative or as “plain” as you want when it comes to your business’ stickers!