If you’re planning an event in the future with a limited number of seats, one of the most reliable ways to ensure that you don’t overpack the venue is by selling tickets. Now, the only problem is determining what size tickets you need.
The standard dimensions of a ticket depending on its type. Raffle tickets with stubs will measure 5.63 × 1.97 inches, stubless tickets typically measure 5.5 × 2.125 inches, and event tickets with stubs are around 1.97 × 5.63 inches.
Of course, if you want to print your own tickets, you are more than free to choose any size you want. Some event organizers will also choose different ticket sizes to differentiate between their guests’ seats. If you’d like to learn more about ticket dimensions, I invite you to read on.
The size of a ticket varies from place to place. Some establishments might sell large, highly embellished tickets for exclusive events, whereas places like movie theaters will opt for something small and less flashy.
That said, the average size of a raffle ticket with stubs will be about 5.63 × 1.97 inches. Event tickets are the same size but oriented differently (1.97 × 5.63 inches). As for stubless tickets, they’ll usually measure 5.5 × 2.125 inches.
What Ticket Size Do I Need?
There is no standardized size when it comes to tickets. So, if you are planning an event in the near future, you can choose any ticket size you want. Some places offer ridiculously large tickets to make them easily distinguishable from tickets belonging to other people, so if you’re holding an exclusive event, you should consider making your tickets as unique as possible.
One thing to consider when trying to come up with a ticket size is counterfeiting. This has to do with both the size of the ticket, as well as the printing material. The more difficult it is to replicate, the less likely your venue will be packed by people who don’t belong.
On the other hand, if your goal is to pack a large venue with as many people as possible, you should consider printing smaller, lower-quality-looking tickets. They are almost literally a dime a dozen, which will help you keep event costs down.
Things to Consider When Printing Tickets
Let’s take a close look at the different factors you need to keep in mind when choosing between ticket sizes.
Printing Price per Ticket
Many venues will focus on making the cost of printing each ticket as low as possible. This way, they can ensure higher profits in ticket sales. There are several ways to reduce printing costs, which we’ll cover down below. However, if your venue has VIP sections or seats, you should consider printing larger or fancier tickets to make them stand out among the sea of general admission tickets.
While smaller is generally better, at least from a financial perspective, you need to take into account how much space you need to print all relevant information on the ticket. The things you should include on the ticket are the venue’s address, the date, the name of the event, keynote speakers or guests, etc. The smaller the ticket is, the less space you’ll have to print key information.
Many places will focus on printing tickets of a unique or different color from others. That way, it will be easier for ticket staff to differentiate real tickets from counterfeits (we’ll talk more about this in a bit). In addition, the color of the ticket can make your event seem flashier or more pleasing. For instance, tickets with full-color images, while costlier than simple blank text, will make your event appear more exclusive to potential guests.
The stub of a ticket is the portion that is torn off during admission. When someone shows up with a ticket, a guard will tear off the stub and return the rest of the ticket to the guest, which indicates that their single-use ticket cannot be reused in the following days for multi-day events. Printing the stub requires using longer sheets of cardstock or paper, as well as pre-perforating the stub to make them easier to tear off.
When it comes to the type of paper used for printing tickets, the possibilities are virtually limitless. However, the most common type of paper is 12-point cardstock, which refers to a flexible yet durable type of paper material commonly used in playing cards and business cards. Some event organizers will shell out glossy 12-point cardstocks to improve the appearance of the tickets.
If you’re worried about people counterfeiting tickets, which is common for concerts and other large events, then you should think about including at least one type of anti-counterfeit feature.
Such features include barcodes, tracking numbers, guilloche patterns, holograms, and serial numbers. You could use something as simple as QR codes to ensure no fake-ticket holders make it into the venue. However, scanning individual QR codes can be time-consuming.
Physical vs. e-Tickets
If you don’t want to think about printing tickets, then consider making e-tickets instead. E-tickets are digital files that you send and share with people who have already paid money to attend your event. However, since e-tickets can be shared with other people, you will have to ensure that it has the proper anti-fake measures to prevent people from entering the venue with the same ticket over and over again.
Does Ticket Design Matter?
Yes, it does. Not only does the design inform employees of who owns legitimate tickets and who has counterfeits, but it also lets the customer know what to expect and where to go to attend your event.
Again, the ticket should provide all relevant information to ensure that potential guests know where to go and at what time. Double-check to ensure that you haven’t printed false or misleading information since doing so can ruin the reputation of your EO business or even the keynote or the popular figure attending the event.
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