What Are the Vinyl Banner Sizes? (with Illustrations)

Vinyl Banner Sizes

Outdoor advertisements are a good way to get your brand out there. There are countless forms of outdoor ads to choose from, with one of the most popular and inexpensive being vinyl banners. So, what sizes do vinyl banners come in?

You can usually find vinyl banners in the following sizes:

  • 2 × 2 feet
  • 2 × 5 feet
  • 4 × 2 feet
  • 6 × 3 feet
  • 8 × 4 feet

The precise measurements of a vinyl banner will depend on what sizes the printer has available.

In this guide, I’ll explain the benefits of using vinyl banners, what sizes they come in, and how to choose the most appropriate vinyl banner size for your advertising needs.

Benefits of a Vinyl Banner

A vinyl banner is a type of outdoor advertisement made from a thin sheet of flexible plastic with a glossy coating on one side. You can print vinyl banners in nearly any color, but their stock color is white or clear.  

Vinyl banners are used for advertising anything, from products to brands to upcoming events. Here are 4 reasons why you should consider using a vinyl banner:

Durability

Durability

Vinyl banners are designed to be sturdy and weather-resistant. They can take a beating from a torrential downpour or extreme sunlight without fading for the first 3 or 4 months. If you mount it correctly, a vinyl banner can last for years.

Attractive

A vinyl banner can be as attractive and detailed as you want. Even small vinyl banners can catch the eyes of passersby, so your ad will have a pretty great reach. In addition, you don’t have to be a digital graphics wiz to come up with an attractive design for a vinyl banner. Sometimes, only a few words are all it takes to get your message out there.

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Quick to make

Quick to make

Vinyl banners are quick and easy to make. Some printers will only require 30 minutes to design and print a banner, so you can most certainly leave it to the last minute. However, it’s generally a good idea to submit your design to a printer at least 24 hours before the big day to ensure that the vinyl banner is printed when you need it.

Affordable

Vinyl banners are fairly cheap to make. Of course, the more detailed the design is, and the larger the banner is, the more you will have to pay. You can be flexible with your design and the size of the banner, making it perfect for nearly any purpose.

Again, because vinyl banners can last for several years, you can reduce your marketing expenses by quite a lot over time.

Vinyl Banner Sizes

Common vinyl banner sizes

The outdoor sign industry doesn’t acknowledge a standard size. what’s “standard” is whatever size the printer has available. That said, there are a few select sizes that most printers offer:

  • 2 × 2 feet
  • 2 × 5 feet
  • 4 × 2 feet
  • 6 × 3 feet
  • 8 × 4 feet

Of these sizes, the most common one is 6 × 3 feet. It’s wide enough that people don’t have to strain their eyes to see what the vinyl banner is about, but it can still be folded to a fraction of its size for easy transport and setup. In addition, it’s the perfect width for 6-foot-wide tables while being short enough to hang a few inches off the ground.

Some printing service providers offer humungous banners measuring over 100 feet wide and 10 feet tall. Finding a place to hang such a banner can be a challenge unless you’re renting out a stage, so you should probably stick to the more common vinyl banner sizes and see how they fit your advertising needs.

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How to Choose a Vinyl Banner Size

How to Choose a Vinyl Banner Size

For the most part, the sizes listed above will suit any purpose. You’ll notice how the majority of them are set at a 2:1 aspect ratio. This is because most vinyl banners have more than 2 lines of text, as well as a large logo or emblem printed in the middle.

In other cases, it would be more appropriate to have a wide landscape design with few words and a large image printed in the middle. In such cases, a 3:1 aspect ratio, such as 6 × 2 feet or 9 × 3 feet, would be more appropriate.

To determine the most appropriate vinyl banner size to get, you should consider the following:

Space

The single most important factor when deciding what vinyl banner size to get is how much wall or airspace you have. It would be wise to use as much of the empty space you have available to hang a vinyl banner in order to attract the most people. However, if you only need a banner for a single market stall or something similar, you could get by with a 2 × 2 or a 3 × 3-foot vinyl banner.

Hanging system

How you hang the banner will also play a role in determining how big or small a banner you should get. Large banners require thicker ropes to hang, whereas smaller banners can be hung using simple zip ties. The larger the banner, the heavier it is, and the more rope it will need to stay in place.

Details

Although you can scale a design to fit any vinyl banner of any size, you should keep in mind how the details of your design will look when shrunk or exploded to large proportions. With larger banners, you can be a bit more flexible with your design. Smaller banners will conceal imperfections in the resolution of the design.

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Budget

Simply put, larger banners cost more to print than smaller ones. However, you might be fortunate enough to get a discount when printing multiple large banners, which is great if your goal is to get the most reach possible with your outdoor ad. The cost of printing a vinyl banner usually depends on the square footage of the banner, as well as how colorful and complex the design is.

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BaronCooke

Baron Cooke has been writing and editing for 7 years. He grew up with an aptitude for geometry, statistics, and dimensions. He has a BA in construction management and also has studied civil infrastructure, engineering, and measurements. He is the head writer of measuringknowhow.com

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